WhatsApp service

WhatsApp Marketing Tool

A WhatsApp marketing tool has a few jobs: hold your contacts with their consent, get templates approved, send campaigns to the right segment, collect the replies and show the results. Waki is that toolset on the official Meta WhatsApp Business Platform, built and billed in India.

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How Waki delivers WhatsApp Marketing Tool

Beyond campaigns, the same account has a shared team inbox, a flow builder, AI auto-reply with your own key, tracked links and QR codes, a website chat widget and a REST API, so the tool grows from the first broadcast to a full channel.

Who it is for

Marketers replacing a phone-and-spreadsheet routine with one tool
Small businesses that want campaigns, replies and automation in the same place rather than several subscriptions
Growth teams that measure campaigns by delivery, reads and replies, not by sends
Businesses that need INR billing and GST invoices for the tool

What you get

Everything WhatsApp Marketing Tool needs, on the official API

Each of these is a feature of the Waki app today, not a roadmap item.

Campaigns
Approved templates to opted-in segments, sent now, scheduled or recurring, with delivery, read and reply counts.
Contacts, groups and segments
Import, custom attributes, opt-in and opt-out on every contact, segments for targeting.
Tracked links, QR codes and chat widget
Entry points for print, ads and your website, each attributed as a lead source.
Shared inbox
Replies to campaigns handled by a team on one number, with assignment, notes and quick replies.
Flows and AI replies
Keyword and event triggers, delays, conditions, webhooks; AI auto-reply with your own OpenAI or Anthropic key.
Reports
Message, campaign and conversation reports plus lead sources.

How it works

From sign-up to the first message

The steps for WhatsApp Marketing Tool with Waki, from connecting a number to the first send.

Step 1
Connect
Your own WhatsApp Business Account through Meta's embedded signup, or a Waki-managed number.
Step 2
Import
Contacts with opt-in status and the attributes you will segment by.
Step 3
Template and campaign
Get a template approved, pick the segment, send or schedule.
Step 4
Measure and automate
Read the campaign report, answer replies in the inbox and add flows for the repeat work.

Rules and pricing, in plain words

What WhatsApp requires

Campaigns reach only opted-in contacts and use Meta-approved templates; opt-outs are honoured on every send.
Free-form messages are possible inside the 24-hour customer-service window; outside it a template is required.
Waki does not operate through WhatsApp Web or modified apps; everything runs on the official Cloud API.

What WhatsApp Marketing Tool costs

Plans from ₹699/month, billed in INR with GST tax invoices. Pay for your first month or year at checkout; turn on auto-pay later if you want. Pay yearly and get two months free. Cancel anytime from the app.

Prices exclude 18% GST, which is added at checkout. WhatsApp conversation charges set by Meta are separate from the plan.

See plans and limits

FAQ

Questions about WhatsApp Marketing Tool

Which WhatsApp marketing tool features matter most?

Opt-in management, template approval from the app, segments, scheduling, a shared inbox for replies, automation for follow-ups and reports you can act on. Waki includes all of these; a tool that works through WhatsApp Web or a modified app risks the number being blocked.

Is Waki a free WhatsApp marketing tool?

No. Waki has paid plans only (plans from ₹699/month, plus 18% GST). Pay for your first month or year at checkout; turn on auto-pay later if you want.

Can my team work on campaigns and replies together?

Yes. Several agents work on one number in the shared inbox with assignment, notes and quick replies; the number of team members depends on the plan.

How do I measure a campaign?

Each campaign reports delivered, read and reply counts; message and conversation reports and lead sources cover the rest. Tracked links show clicks from a message.

What does the tool cost?

Plans from ₹699/month, billed in INR with GST tax invoices. Pay for your first month or year at checkout; turn on auto-pay later if you want. Pay yearly and get two months free. Cancel anytime from the app. Prices exclude 18% GST, which is added at checkout. WhatsApp conversation charges set by Meta are separate from the plan.

Does the tool work with my website?

Yes. Add the WhatsApp chat widget to your site, use click-to-chat links and QR codes in print and ads, and connect forms through webhooks or Pabbly Connect.

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