People use the word “verified” for two different things on WhatsApp. Meta Business Verification is an identity check on your Business Manager; the green tick marks an Official Business Account and is a separate application to Meta. This guide explains what the green tick is, what has to be in place before you apply, how the decision is made and what Waki can and cannot do.
Read alongside this guide: WhatsApp marketing software and Meta Business Verification guide.
Key takeaways
- Business Verification and the green tick are different: verification is an identity check that lets messaging limits grow, the green tick is a separate application.
- Meta decides green tick applications on how well known the business is, and nobody can guarantee one.
- Keep the business name identical across your website, documents, Meta Business Manager and the display name.
- Be wary of anyone who sells a guaranteed green tick.
What the green tick is
The green tick next to a business name marks an Official Business Account. Meta grants it to a WhatsApp Business Account after reviewing an application, and it looks at whether the business is well known, not only whether it is real. It changes how the business name is shown to customers; it does not raise messaging limits, unlock features or change what you pay.
Business Verification comes first
Meta Business Verification confirms, through documents in Meta Business Manager, that a legal business stands behind the account. It is required before your messaging limits can grow, and it is the prerequisite for a green tick application. Many businesses only ever need verification; the green tick is optional.
The verification guide on this site walks through the documents and steps for an Indian business.
Preparing to apply
Meta looks for a consistent, recognisable business. Before you apply, check the following.
- Business Verification is complete for the Business Manager that owns the number.
- The business name is identical on your website, your registration documents and Meta Business Manager.
- The display name on your WhatsApp number is approved and matches that business name.
- Your website shows the business name, address and a way to contact you.
- You can point to independent public coverage of the business, such as news articles, rather than paid or promotional pages.
How the decision is made
The request is made for one WhatsApp number from Meta’s tools for the account. Meta reviews it and either approves or declines; it does not publish a checklist that guarantees approval. If the request is declined, you can apply again later, once the business has more public recognition.
What Waki can and cannot do
Waki is not a green tick provider. It does not sell the green tick and cannot guarantee it; no provider can, because Meta makes the decision. What Waki does is run your messaging on the official Meta API: your number connected through embedded signup, approved templates, campaigns to contacts who opted in, a shared inbox and automation. A well-run account is a sensible base for any later application, but it is not a route to the tick.
Do you need it?
Most businesses do not. Campaigns, templates, the inbox and flows work the same with or without the green tick, and customers judge you mainly on whether your messages are expected, useful and easy to stop. Spend the effort on verification, a clean contact list and good templates first, and treat the green tick as a possible later step.
Next steps
Conclusion
Treat the green tick as a possible later step, not a starting point. Verify the business, keep its name consistent everywhere, message only people who asked to hear from you, and apply when the business is well known enough. Until then, nothing about your messaging depends on it.