WakiBY AICLEX
Strategy and tips

Waki WhatsApp Marketing Platform: An Overview

A straightforward account of Waki, written by the team that builds it: the features, the plans, the limits and who it is and is not for.

By WakiUpdated 4 min read

This is a plain account of Waki written by the team that builds it: what the software does, what the plans include, what it does not do, and who it suits. It avoids the adjectives a review would use and sticks to what you can check on the pricing page and in the app.

Read alongside this guide: WhatsApp marketing software and Waki plans and pricing.

Key takeaways

  • Official Meta platform, built in India, billed in rupees with GST invoices.
  • Campaigns, team inbox, flow builder, AI replies with your own key, contacts, reports, links and QR codes, API and webhooks.
  • Plans at ₹699, ₹1,499 and ₹2,999 a month plus GST; two months free yearly; paid at checkout; no free tier.
  • Meta’s conversation charges, payments and AI model usage are not included, and the green tick is not guaranteed.

What Waki is

Waki is WhatsApp marketing software on the official Meta WhatsApp Business Platform, built in India by Aiclex Solutions Pvt. Ltd. and billed in rupees with GST tax invoices. Businesses connect their own WhatsApp Business Account through Meta’s embedded signup, or use a managed number, and run campaigns, conversations and automation from one web application at app.waki.in.

What it does

The features as they exist in the app today.

  • Broadcast campaigns to opted-in contacts using Meta-approved templates, scheduled and recurring, with delivery, read and reply tracking per campaign.
  • A shared team inbox: several agents on one number, assignment, notes, quick replies and media.
  • An automation flow builder with keyword and event triggers, delays, conditions, webhooks and Google Sheets triggers.
  • AI auto-reply and AI agents that use your own OpenAI or Anthropic API key, with a knowledge base on the Enterprise plan.
  • Contacts with import, groups, segments, custom attributes and opt-in and opt-out handling.
  • Reports for messages, campaigns and conversations, and lead sources.
  • Tracked links and QR codes, click-to-chat entry points and a website chat widget.
  • A REST API with API keys and webhooks, a Pabbly Connect app, and incoming and outgoing webhooks.

The plans

Three plans, rendered live on the pricing page. The Chhotu Plan is ₹699 a month: one channel, up to five hundred contacts, one automation workflow, basic analytics, template management and community support. Professional is ₹1,499 a month: three channels, up to five thousand contacts, ten workflows, advanced analytics, AI auto-reply, up to five team members, campaign scheduling and email support. Enterprise is ₹2,999 a month: unlimited channels, contacts, automations, API requests and team members, AI auto-reply with a knowledge base and priority support. Paying yearly gives two months free, prices exclude 18% GST, the first month or year is paid at checkout with auto-pay optional, and you can cancel from the app.

What it does not do

Saying this plainly saves everyone time.

  • It does not offer unofficial or WhatsApp Web style bulk senders; everything runs on Meta’s platform with its consent and template rules.
  • It does not include Meta’s conversation charges in the plan; Meta bills them directly on your own account, or a prepaid wallet covers them on a Waki number.
  • It does not process customer payments; you send your payment provider’s link in a template.
  • It does not include AI model usage; AI replies use your own OpenAI or Anthropic key.
  • It does not guarantee the green tick; nobody can.
  • There is no free tier; every plan is paid at checkout.

Who it suits

A small business moving customer chats from a personal phone to a shared number; a team that needs assignment, notes and reports; a store or service business that wants confirmations, reminders and updates triggered from its systems; a developer who wants a REST API and webhooks without building on Meta directly. Businesses looking for a way around consent and templates will not find it here.

How to evaluate it

Take one month of the plan that fits, connect a number, write one template for a message you already send by hand, run it to a small opted-in segment and read the report. The API docs at app.waki.in describe the integration surface. Support is by email at info@aiclex.in; there is no phone line.

Next steps

Conclusion

Waki is a straightforward way for a team to use the official WhatsApp platform from India, with honest billing and the usual rules of the channel. The pricing page and a first paid month say the rest.

FAQ

Frequently asked questions

Is Waki an official WhatsApp provider?
Waki runs on Meta’s official WhatsApp Business Platform through the Cloud API, with embedded signup for your own account or managed numbers.
Is there a free tier, or are there free credits?
No. Plans start at ₹699 a month plus 18% GST, and the first month or year is paid at checkout. Auto-pay is optional and can be turned on later.
Who pays for the AI replies?
You bring your own OpenAI or Anthropic API key and pay that provider for usage; Waki provides the auto-reply and knowledge-base features.
How do I contact Waki?
By email at info@aiclex.in. There is no public phone or WhatsApp number.
Related reading

Three more articles from the Waki blog on the same service, city or theme.

  • 3 min read

    WhatsApp Marketing vs Email Marketing

    Email and WhatsApp solve different problems. This comparison looks at consent, format, cost and measurement without invented open-rate statistics.

  • 3 min read

    WhatsApp Marketing vs SMS Marketing

    SMS reaches every phone; WhatsApp carries richer messages and replies. This comparison explains the trade-offs so you can pick a channel per use case.

  • 3 min read

    How to Choose a WhatsApp Marketing Tool in India

    Rather than ranking vendors, this guide gives you the questions to ask any WhatsApp marketing tool before you sign up, and the answers that matter.

Put WhatsApp to work for your business

Plans from ₹699/month + GST. Pay for your first month or year at checkout; turn on auto-pay later if you want. GST invoices included.